What a Year! Well done on surviving and thriving as you serve parents and families. As you continue to adjust and plan for the unknowns this fall, one thing is certain, understanding the needs of the families you serve is critical. TorchStar recently provided the Keynote for the AHEPPP Virtual Communications Summit. You can review the slides to learn how understanding personas can streamline parent communication and engagement. 

As the only association dedicated to student success through informed parent and family engagement, AHEPPP is proud to endorse College Ready: Expert Advice for Parents to Simplify the College Transition. This parent resource written entirely by AHEPPP members.

I heard a presenter this week that was talking about goal setting. He said to set a big goal and then little goals in order to reach that big goal. I think this is great advice as it pertains many things we do for parents and families especially when talking about race, diversity, inclusion and social justice. 

Across our personal conversations, social media feeds, and staff meetings, 2020 has loomed large. Between COVID, quarantining, and racial injustices, many days over the last year seemed relentless. For me, with this additional anxiety, I want to find places in my life that I can do something; how can I make this world I am living in slightly better?

Exactly a year ago, I took over the helm of Family Programming at my institution. Not even two weeks later we were sent home... and we haven’t returned to full in person operations since. My boxes remain unpacked under my desk after an entire year. These boxes are a metaphor for everything I had planned for my role and have yet to see come to fruition, or be able to unpack. 

The year 2020 has proven to be the epitome of difficult times. Since January, much has been written about the many obstacles of that fateful year, but the reality is that we may all still be reeling from our experiences. Due to the significant effects of COVID-19, many of us have lost family members, friends, and job opportunities. Additionally, in this new space of our COVID reality, many of us may be battling virtual fatigue, social isolation, and let’s face it there may be a tinge of burnout looming as well.  

According to the Institute of International Education (IIE), in the 2018–19 academic year, over 1 million international students enrolled in institutions of higher education in the United States.  This number is double the 547,867 students who were enrolled 20 years prior in 2000–01.  It is estimated that international students add over $40 billion to the US economy each year.  Since World War II, the United States has been a top destination for international student enrollment.

What new programming should I consider for families? Am I charging too much for Family Weekend? How does my office budget compare to other parent offices? Is my office situated in the right division?

A highlight of the AHEPPP membership experience is the learning from peer institutions and colleagues. As the premier association for Family Engagement at the collegiate level, AHEPPP is pleased to recognize excellence in programming, communication, research, and service at our National Conference each fall. Nomination/Application information is available here. Congratulations to last year's individual award winners!

A highlight of the AHEPPP membership experience is the learning from peer institutions and colleagues. As the premier association for Family Engagement at the collegiate level, AHEPPP is pleased to recognize excellence in programming, communication, research, and service at our National Conference each fall. Nomination/Application information is available here. Congratulations to last year's institutional award winners!

As parent relations professionals being a strong and timely communicator is essential. Communications are one of, if not the, best tools for supporting the individuals standing behind our students championing their success. And as the organization standing behind you championing your success, we are here to provide you with expert information and key strategies to help maximize your work. That is why we have designed a series of member resources that will enhance and positively impact these efforts; and we are excited to begin with the launch of the AHEPPP Communications Calendar and Planning Guide (member login required).

It is hard to believe that we are at the one-year mark of COVID-19 taking over our world and shifting our lives. Individually, professionally, and as an association, we have pivoted through the pains of this pandemic and have come out stronger. We have explored new modalities, developed dynamic resources, and achieved successes we may not have reached had we not been forced to think differently about our work. 

It’s safe to say that in February 2020, we were all living the dream. Everything was open, on-campus activity was a buzz. And, for the most part, life was as normal as it can get. 

Our association is a community of family engagement experts, but did you know that we’re also a community of family engagement scholars? Many of our members have recently completed their Ph.D. or Ed.D. or are in the process of their doctoral work. Perhaps you’re deciding whether or not to “go back to school.” The following is a Top Ten Tips list to consider when deciding or preparing to pursue a doctorate.

I hear the clock, it's 6am, I feel so far away from where I've been... I hear the clock, it's 6am, I feel so far away from where I've been...I hear the clock, it's 6am...

I don't know about you, but I love finding new (and free) technology that can help me be more productive, work better with my team, and help me in the long and short term. In our current global pandemic, technology has become more necessary than ever before as we navigate a new world of virtual meetings and working remotely. While I began using all three products before the pandemic began, each has been an invaluable tool as our digital needs increase.

Are you thinking about nominating someone for a National AHEPPP Award?  Have you ever wondered what the impact is for someone winning the award?  

Following the murder of George Floyd this summer, our Division of Student Affairs was charged with adding or enhancing anti-racisism work in every department.  For some, such as the Office of Housing and Residential Education, it was not a difficult task, as the department was already doing a marvelous job of comprehensive anti-racism programming and training with Resident Assistants and the on-campus population.

For me (as I’m sure for you), fall is typically a time of exhaustion and excitement. Those feelings are folded together into a series of programming that helps my team and I connect with students and families. The events are generally joyful and the exhaustion is typically acute; bound to four or five solid days of early mornings, late nights and countless conversations with strangers (that drain the introvert in me). My anxiety is usually high during this time of year, but I have found ways to control it and find comfort in keeping busy - and in banking my 20K daily steps running around campus. 

We all will certainly have very distinct memories of life during COVID that will last a lifetime. There are many experiences from the last several months in my personal and professional life that I know will stick with me—including my newfound responsibility as a COVID test observer.