On behalf of the Board of Directors, I am pleased to announce several leadership opportunities available for AHEPPP members.

16 months. 16 months of Zoom meetings. 16 months of canceled events. 16 months of being in constant crisis mode. The 2020-2021 school year will be a memory we will never forget. 

What is the most important aspect of Family Weekend at my college?  It is not the events we plan, the modality, the swag (although some of our swag is pretty sweet), or the food we serve -- it is the connections we are forging.  

My favorite part about AHEPPP is the way that we share resources. Our members—truly the best of the best—take pride in being able to share their work and programs and support one another. This is something that makes our organization stand out in the field of higher education. One area in which I personally have been able to support my colleagues over the years is by sharing the survey I send to my parents. I know that assessment is an area in which many of us struggle. In fact, data from the 2021 Survey of Family Engagement and Programs at Colleges and Universities showed that fewer than 25% of professionals who work with families are doing any type of survey of their family events, programming, and use of resources. 

As all of us in AHEPPP are aware, it’s been a difficult 12+ months for the families we work with. They feel for their students who have not had the college experience they imagined. They’ve likely dealt with disruptions to their own work and home lives, and some undoubtedly faced health implications of COVID. 

Program proposals are due soon for the AHEPPP 2021 National Virtual Conference. Just in case you’re not yet convinced you should submit our Conference Team has compiled the top SEVENish reasons to submit a program proposal. 

The pandemic has wreaked havoc on every part of our daily lives -- routines have been all but lost, and modalities of connection and communication have been forever altered. For those of us lucky enough to have supportive institutions, this time has provided an opportunity to try new things and meet the needs of families in unique and different ways. On the flip side, this time has also gravely impacted our energy levels and mental health. As vaccine distribution increases there is a beacon of hope that many of our campuses and departmental operations will return to bustling in-person communities for Fall 2021.Yay! 

What a Year! Well done on surviving and thriving as you serve parents and families. As you continue to adjust and plan for the unknowns this fall, one thing is certain, understanding the needs of the families you serve is critical. TorchStar recently provided the Keynote for the AHEPPP Virtual Communications Summit. You can review the slides to learn how understanding personas can streamline parent communication and engagement. 

As the only association dedicated to student success through informed parent and family engagement, AHEPPP is proud to endorse College Ready: Expert Advice for Parents to Simplify the College Transition. This parent resource written entirely by AHEPPP members.

I heard a presenter this week that was talking about goal setting. He said to set a big goal and then little goals in order to reach that big goal. I think this is great advice as it pertains many things we do for parents and families especially when talking about race, diversity, inclusion and social justice. 

Across our personal conversations, social media feeds, and staff meetings, 2020 has loomed large. Between COVID, quarantining, and racial injustices, many days over the last year seemed relentless. For me, with this additional anxiety, I want to find places in my life that I can do something; how can I make this world I am living in slightly better?

Exactly a year ago, I took over the helm of Family Programming at my institution. Not even two weeks later we were sent home... and we haven’t returned to full in person operations since. My boxes remain unpacked under my desk after an entire year. These boxes are a metaphor for everything I had planned for my role and have yet to see come to fruition, or be able to unpack. 

The year 2020 has proven to be the epitome of difficult times. Since January, much has been written about the many obstacles of that fateful year, but the reality is that we may all still be reeling from our experiences. Due to the significant effects of COVID-19, many of us have lost family members, friends, and job opportunities. Additionally, in this new space of our COVID reality, many of us may be battling virtual fatigue, social isolation, and let’s face it there may be a tinge of burnout looming as well.  

According to the Institute of International Education (IIE), in the 2018–19 academic year, over 1 million international students enrolled in institutions of higher education in the United States.  This number is double the 547,867 students who were enrolled 20 years prior in 2000–01.  It is estimated that international students add over $40 billion to the US economy each year.  Since World War II, the United States has been a top destination for international student enrollment.

What new programming should I consider for families? Am I charging too much for Family Weekend? How does my office budget compare to other parent offices? Is my office situated in the right division?

A highlight of the AHEPPP membership experience is the learning from peer institutions and colleagues. As the premier association for Family Engagement at the collegiate level, AHEPPP is pleased to recognize excellence in programming, communication, research, and service at our National Conference each fall. Nomination/Application information is available here. Congratulations to last year's individual award winners!

A highlight of the AHEPPP membership experience is the learning from peer institutions and colleagues. As the premier association for Family Engagement at the collegiate level, AHEPPP is pleased to recognize excellence in programming, communication, research, and service at our National Conference each fall. Nomination/Application information is available here. Congratulations to last year's institutional award winners!

As parent relations professionals being a strong and timely communicator is essential. Communications are one of, if not the, best tools for supporting the individuals standing behind our students championing their success. And as the organization standing behind you championing your success, we are here to provide you with expert information and key strategies to help maximize your work. That is why we have designed a series of member resources that will enhance and positively impact these efforts; and we are excited to begin with the launch of the AHEPPP Communications Calendar and Planning Guide (member login required).

It is hard to believe that we are at the one-year mark of COVID-19 taking over our world and shifting our lives. Individually, professionally, and as an association, we have pivoted through the pains of this pandemic and have come out stronger. We have explored new modalities, developed dynamic resources, and achieved successes we may not have reached had we not been forced to think differently about our work. 

It’s safe to say that in February 2020, we were all living the dream. Everything was open, on-campus activity was a buzz. And, for the most part, life was as normal as it can get.