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Keeping Connected this Spring

How are we already several weeks into the spring semester? Time flies when you’re welcoming new and returning students and families for the start of the semester, building communication plans, planning events, and preparing for the busy summer to come. 

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Get To Know AHEPPP’s Heart: Executive Director, Lindsay McKinney

We’re excited, for the first time in the blog’s history, to learn more about the individual behind AHEPPP’s day-to-day operations, from the “Big Email” communications to managing AHEPPP’s digital presence to welcoming and supporting each one of our members along their journey. Lindsay McKinney currently serves as AHEPPP’s Executive Director and does her job so well that sometimes we forget she is the only full-time staff member of this organization.

What led you to your role with AHEPPP?

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Fall 2021 Presidential Update

Dear Valued AHEPPP Member,

For the first time in two years, your AHEPPP Board of Directors met in person for a two-day retreat in Raleigh, NC last week. After the hugs and excited greetings, we dove into work and discussed in depth the growth of our association, needs of our members, and our plan for 2022 and beyond.

As many of you have shared, 2021 was, in many ways, even more difficult than 2020. Along with navigating the continued impact of COVID on your campuses, there have been more incidences targeting our Black, Indigenous, People of Color (BIPOC) community in both professional and personal spaces. Some of our members are hurting, and we hear you. 

AHEPPP recognizes the critical need for equity, belonging, and inclusion in our association, work, and lives, and this continues to be a core value of the organization. The language we use -“equity and belonging” as opposed to “diversity” - is intentional and based on feedback from our members and the newly-formed EBI Council (read more in this Insights blog post). The Board of Directors acknowledges that we have a lot of work to do in this area and, though we may make mistakes along the way, we will never stop striving to be a safe, supportive and inclusive space for all of our members. We welcome the hard work that is ahead of us, and invite everyone to be part of the continued conversation. 

A common theme of our discussions last week was the desire for consistent transparency with our membership. In order to do this, we plan to provide the following to our members moving forward: 1) summaries of the Board’s in-person retreats twice a year; 2) targeted Insights Blog posts that explain the work we do; 3) opportunities to connect in a variety of ways with our membership to make sure we are hearing all voices. We also want to encourage our members to familiarize themselves with the association Bylaws, which outline AHEPPP policies and processes, available on the AHEPPP website.

On the heels of two of the most difficult years of our lives, AHEPPP strives to be a space where we can all provide one another grace and support the collective understanding of our work and appreciation for us as professionals and individuals. We are grateful to be in the position to make change alongside you—our members and our friends. 

Please find our December 2021 meeting notes here, including agenda highlights, 2021 successes, and the 2022 work plan.

Thank you, valued AHEPPP member, for your engagement in and support of our association. I’m looking forward to seeing you in the new year!

Chelsea Petree, Ph.D.
AHEPPP President

What's in a name? Equity, Belonging & Inclusion

What's in a name? As so many of our institutions have been closely examining what equity, belonging and inclusion means on our campuses, the AHEPPP Task Force deliberately chose its name.

Equity is a practice that understands that not all people need exactly the same resources (i.e. equality).  You may have seen the popular drawing (courtesy of Interaction Institute for Social Change” that simply demonstrates the difference between equity and equality. Equity is what the Task Force is striving for in AHEPPP; not that everyone gets the same resources, but that resources meet the needs of the membership and by extension, our students and families.

Why isn’t “access” included in the name?  The Task Force chose the term “belonging”, as the term access does not go far enough.  It is not enough to give our members access to our organization if they cannot utilize the resources.  Similarly, on our campuses, it is not enough for a student from a minority community to gain access to the college through admission.  True belonging indicates that the student gains admission and intentionally has access to the support they will need to be successful. 



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Mentorship: Advice for Success

Like many institutions, Ohio State had to cancel our 2020 commencement celebrations due to the COVID-19 pandemic.  Though a long time coming, on August 7, we were able to bring together our graduates, their families, and their loved ones for a celebration of their time at Ohio State.  As part of our evening together, Ryan Day, Ohio State’s football coach, and Christina Day, his wife, served as our graduation speakers.  The Days are very involved in the Ohio State community and focus their efforts on the mental health of children.  You can read more about their On Our Sleeves work here.  On this night, they took turns providing our graduates advice on their future successes.  

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Using Parent Personas to Streamline Communication & Engagement

What a Year! Well done on surviving and thriving as you serve parents and families. As you continue to adjust and plan for the unknowns this fall, one thing is certain, understanding the needs of the families you serve is critical. TorchStar recently provided the Keynote for the AHEPPP Virtual Communications Summit. You can review the slides to learn how understanding personas can streamline parent communication and engagement. 

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AHEPPP Endorses College Ready

As the only association dedicated to student success through informed parent and family engagement, AHEPPP is proud to endorse College Ready: Expert Advice for Parents to Simplify the College Transition. This parent resource written entirely by AHEPPP members.

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Parent services: Where we came from and where we’re going

What new programming should I consider for families? Am I charging too much for Family Weekend? How does my office budget compare to other parent offices? Is my office situated in the right division?

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Congratulations to our 2020 Family Engagement in Higher Education Institutional Award Winners!

A highlight of the AHEPPP membership experience is the learning from peer institutions and colleagues. As the premier association for Family Engagement at the collegiate level, AHEPPP is pleased to recognize excellence in programming, communication, research, and service at our National Conference each fall. Nomination/Application information is available hereCongratulations to last year's institutional award winners!

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AHEPPP Launches Communication Calendar and Planning Guide

As parent relations professionals being a strong and timely communicator is essential. Communications are one of, if not the, best tools for supporting the individuals standing behind our students championing their success. And as the organization standing behind you championing your success, we are here to provide you with expert information and key strategies to help maximize your work. That is why we have designed a series of member resources that will enhance and positively impact these efforts; and we are excited to begin with the launch of the AHEPPP Communications Calendar and Planning Guide (member login required).

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