Summer is a pivotal time for colleges and universities to engage with their students' families. With the right communications strategy, schools can cultivate a sense of belonging, keeping families informed while building trust and supporting student success.

A comprehensive family engagement strategy that covers the entire student lifecycle is important and impactful. It’s also a lift that many small teams struggle with. When resources are tight, leaning into technology can be the helping hand that allows you to scale.

The Background

Hello!  This is Whitney from the University of Cincinnati where we have experienced unprecedented growth over the last twenty years fueled by athletic success (including a move to the Big XII Conference) and nationally ranked programs, such as our #1 co-op program. In the last ten years, we became a Carnegie Classified residential campus with demand for housing dramatically outnumbering our number of beds. A larger student body means they need more resources, more housing, more classes, more everything. And, it means more families, too! It was time for Parent & Family Programs (PFP) to get creative in meeting their needs.